Global Business Communication with local strategies in China. That’s what organizations are looking for in today’s business communications executives. People who know how to analyze problems, weigh options, develop solutions and implement programmes that achieve results. The newly established MA in Global Business Communication will equip you with the conceptual and practical tools that will take your innate strengths to the next level. In our professionally oriented program, you’ll enjoy the first ever opportunity to study Business Communication in English in Beijing, which is the centre of the communications and public relations industries in the Asia-Pacific region, and is the host of the 2008 Olympic Games. It is a unique opportunity for independent postgraduate study of the increasingly important discipline of business communication, as practised by governments and other organizations in China and abroad, and including the topical and much-debated issue of ‘spin’. 

The course includes both practical and theoretical elements, and covers a wide range of issues which professional practitioners need to address plus a chance to benefit from the wider strengths of Tsinghua University. The course is particularly relevant if you who want to enter - or further - a career in business communications and public relations in China, or you are someone in whose working life communication issues play an important part. It is designed to help you broaden, enhance and update your practical skills, while engaging you in serious study of the key issues which you need to address. 

It is also designed to make you a better strategic manager - someone who can seize the opportunities presented by rapid changes in communication rather than simply following in their slipstream. Many aspects of the course are designed to be particularly relevant to people working in the public and voluntary sectors, in China and overseas, but the course content also relates to those working for - or hoping to work for - PR consultancies or other organizations. 

Tsinghua University’s long experience of teaching closely-related disciplines means that it can call upon a wide range of leading practitioners, providing unrivalled up-to-date expertise. The course is also pioneering in that it fully embraces the potential for the use of new media. We will use our contacts to arrange placements, provide networking opportunities, and organize attendance at the many key events that take place in Beijing, Shanghai and Hong Kong. Another major advantage of the course is the opportunity it provides to study alongside postgraduate business journalism students. 

Using a case-study approach based on a unique strategic planning model, this MA program provides a strong foundation in the professional practice of public relations, allowing students to customize the degree program to meet individual career goals.