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MA Global Business Communication Courses and Requirements

作者:     来源:     发表时间:2007-05-28     浏览次数:    字号:    
  

(Minimum requirement of successful completion is 28 Credits)

1 Compulsory Courses ≥7 Credits

Understanding Contemporary China and Media                         3 Credits

Chinese Language (Beginner’s level)                                                        2 Credits

Plus one of the following:

Cross Cultural Studies                                                                       2 Credits

Media Research Methods                                                                  2 Credits

 

2 Core Courses ≥10 Credits

Corporate and Strategic Communication:

Theory and Methods                                                                          3 Credits

Public Relations and Advertising in the Asia-Pacific Region     3 Credits

Strategic Communication Marketing                                             2 Credits

Corporate Branding Strategies                                                                  2 Credits

Crisis Communication and Management                                               2 Credits

 

3 Approved Elective Courses ≥5 Credits

Politics and Current Affairs in China                                             2 Credits

China’s Economy and Development                                              2 Credits

Investigative Reporting                                                                    2 Credits

Chinese Corporate Case Studies                                                     2 Credits

The Art of Interview                                                                          2 Credits

Spokespersons and Press Conferences                                           2 Credits

News Writing and Reporting                                                           3 Credits

Advanced News Writing and Reporting                                        3 Credits

 

4 Other Requirements 6 Credits

Thesis Seminar                                                                                    1 Credit

Internship                                                                                             5 Credits

 

Internships

Students are required to complete an internship as a way to gain professional experience in a news organization in China. Internships come in many forms.

 

Non-credit Requirements

Student may elect to complete either a formal academic dissertation or a professional portfolio.

 

Dissertation

Students who choose to write a dissertation are required to conduct an independent research project. Students will be allocated a member of faculty with an interest in the particular topic or issue about which they will conduct their own research. Students are required to submit a dissertation of no less than 12,000 words and no more than 15,000 words in English. 

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